The language of football is universal. The beautiful game unites people from all backgrounds on a global scale with immense power, and all that’s needed is a ball. This humble ball can help change lives. We see the life changing effects of the game on the players in tournaments like the Homeless World Cup. This annual event which is free to attend so far has used our Fairtrade certified balls in the Glasgow and Oslo tournaments. We’ve also seen the positive impact on young kids in developing countries or in refugee camps around the world who have received our balls donated by caring individuals and organisations.
We’re all used to corporate branding on football kit and the exposure and often kerfuffle that can come from these sponsorship logos from the likes of gambling companies, highly visible to impressionable youngsters. Logos on football shirts however are clearly effective in marketing terms. But what about the ball itself?
It’s unlikely we’ll see much corporate branding on championship balls, we wouldn’t actually notice it for a start. But footballs, and rugby balls and other sports balls can be a highly effective means of getting your brand and a particular message noticed in the corporate rather than the actual sports arena.
We’re seeing an increase in demand for our customised balls, from ngo’s and corporates as a great way to mark events and occasions, getting campaign messages across and due to the ethical and sustainable nature of our Fairtrade production ticking those all-important CSR boxes .
One of the most eye-catching recent custom ball orders we’ve had has to be from the Denis Law Legacy Trust in Aberdeen. These two striking balls were designed by students at the city’s Robert Gordon University who worked with our designer, Eskimo Creative to create the final balls.
Connor Montgomery, is a Communication Design student who was selected to lead on the development of the two new football designs inspired by the urban textures and activities in and around Aberdeen. One of his two concepts celebrates Aberdeen as the first city in the UK to remove all No Ball Games signs.
Connor said, “I would like to thank the project partners for their expertise and insight into ethical design values and for helping us to develop our knowledge and skills within this area. This was also a great opportunity to learn about and the associated production processes involved.
Check out our online ball customiser to quickly mock up how your balls could look here.